Channel Development Lead- Digital Commerce

Overview The main purpose of the role is to enable EMEA Digital Commerce Sales teams with advanced analytics & business recommendations. The candidate will work with mid level to Senior level Sales leaders in the org, be their go-to person for all analytics and deep dive needs. Own end-to-end delivery of omni analytics—turning data into decisions that unlock real revenue impact. Partner cross-functionally with Business Units, Demand Accelerator (Category Management, Planogram), and DCOM teams to fix our omni blind spots and build scalable capabilities. Responsibilities • Strategic Analysis & Ownership • Translate digital and instore shopper behavior, store-level performance variance, and SKU velocity patterns into executive-ready business cases and trade-off recommendations • Monitor market category, customer and competitor performance across key markets and generate scorecards and performance overviews for the categories and customers. • Own Omni workstream roadmap and delivery; Accountable for defining and achieving Omni SOP delivery • Senior Stakeholder Influence & Cross-Functional Alignment • Influence senior stakeholders (BU, KAM, leadership) on key projects • Represent ongoing channel development projects in strategic forums, articulating growth impact, risks, and resource needs to leadership audiences • Drive alignment between capabilities within GCC and Lead cross-functional squads across DX analytics, DCOM, Perfect Store, and Commercial reporting teams • Capability Building & Team Development • Design and implement scalable omni analytics frameworks, automating dashboard delivery, range planning processes, and performance measurement • Lead knowledge sharing and best practice transfer across markets (e.g., UK proof points to WMT, AH, Checkers) • Monitor squad health, resolve blockers (data access, capacity), establish governance rhythms • Data Rich -> Insight Rich • Leverage multiple data sources (Nielsen/IRI, Household panel data, Customer scan/loyalty data) and market/customer understanding. Carry out ad hoc strategic analysis consolidating multiple data sources to provide strategic insight. • Supporting on sub channel insights & data projects, project management, creating materials for markets & selling stories for customers. • Able to collaborate and work with BU teams and external third party agencies to acquire information and resolve any service issues on projects Qualifications • Bachelor’s degree in business, Engineering: MBA a plus • 9-11 years analytics/digital commerce; proven cross-functional impact delivery • Deep omni expertise in shopper dynamics, online fulfilment models, digital shelf optimization, perfect store principles, category management best practices • Strong commercial lens: P&L awareness, customer economics, trade ROI • Strong understanding of statistical methods, test-and-learn frameworks, and MMM/incrementality measurement (for retail media applications) • Advanced tools: PowerBI automation, executive storytelling (Excel/PPT) • CPG/FMCG experience preferred • Influence without authority across matrix (BU, KAM, DX, DCOM, category teams) • Entrepreneurial ownership—runs independently, makes trade-offs, coaches others up • Experience managing ambiguity and conflicting stakeholder priorities, making strategic trade-offs without escalation • Comfort navigating global-local tensions, aligning centralized GCC capabilities with decentralized market execution needs • Experience managing project teams preferred, or demonstrated pod/workstream leadership • Strong coaching and mentoring skills, with ability to elevate analytical talent and build functional expertise • Systems thinker who sees connections across channels, categories, and markets; avoids siloed problem-solving • Resilient and adaptable in fast-paced, high-change environments; comfortable with iteration and course correction • Intellectually curious with growth mindset; stays current on omnichannel retail trends, emerging technologies, and competitive landscape